中文
English
ភាសាខ្មែរ
Takeaway
2018-08-07 14:50
In 2017, the "home" and "busy" cultures still prevail in the younger generation. Related to this, take-away has become the normal life of young people. Relevant data show that white-collar workers and university students have already become the main consumer groups of online delivery platforms. The rate of orders over the weekend is higher than that of the working day. “House culture” has become an option for young people to unwind.
In the newly released “2017 China Netizens Online Delivery Service Survey Report”, fast food and light meal is the most popular food and beverage category for users of online take-out platforms, accounting for 73.6%; Western-style fast foods such as hamburger pizza rank second.
Although fast food is the goal pursued by the users from the point of view of selecting dishes, this does not mean that the level of dining is reduced, because it has been reported that this year, food safety has become the most concerned issue for Chinese online food delivery users. After the 90th “standard words” such as “hot cup” and “Dharma Health”, which are well-known online, can also be reflected from the cultural level. In 2017, most young people would like to eat nutritious and have a good taste in addition to being full. Eat healthy and healthy.
Tmall data shows that the search index for the keyword "Bottle" has soared recently, among which the 18-25-year-old population accounts for the most, reaching 38.6%, followed by the 26-30-year-old population. The reporter saw that the proportion of consumers under the age of 30 who have searched for the “warm mug” has reached 63%.
“Now the girlfriends party is completely different from the past. We are now gathering for three times to ask, which brand of breakfast rice cereal is the most stomach-enriching, what can we eat to prevent hair loss? Which type of beauty instrument should we use?” 90 After the girl Wang Feifei said so, and she clearly remembered, a few years ago the topic of discussion is still "tonight tonight to do some work."
An interesting phenomenon is that the rise of takeaways directly reduces the sales of instant noodles.
According to data from the World Instant Noodle Association, in 2016, 38.5 billion instant noodles were consumed in mainland China, down 17% year-on-year. In 2013, consumption of instant noodles reached 46.2 billion copies. In the first half of 2017, UMC’s net profit decreased by 26.5% year-on-year, and instant noodles are losing favor in the Chinese market.
Nielsen statistics show that Master Kong and unified market share accounted for more than 70% of the instant noodle market in China for many years. However, starting from last year, the financial reports of the two companies began to constantly remind of risks and the instant noodles business continued to decline.
"Before eating instant noodles, but eating for a long time is actually not very good for the stomach, and now it is a point of take-out ah, even if a cup of ginger tea is OK." Wang Feifei said.
Take-away is an industry that is experiencing explosive growth. As of the end of last year, China’s online take-out users reached 209 million, an annual growth rate of more than 80%. China News Network reporter Fu Yushe
(责任编辑:superuser)
  • 快递外卖包装有待绿色化
    快递外卖包装有待绿色化
  • 快递外卖包装有待绿色化
    快递外卖包装有待绿色化
  • 快递外卖包装有待绿色化
    快递外卖包装有待绿色化